Martin Ellemann Olesen · 21Leadership

Transformation leadership where strategy meets execution

I help organizations turn strategy into coordinated execution – as an interim executive, transformation leader, advisor and coach.

More than 25 years of leadership and transformation experience: as a line manager, as co-founder and co-CEO, and as an advisor to executive teams.

Portrait of Martin Ellemann Olesen
25+
years across business, technology and leadership
10+
transformations led, typically with C-level sponsorship
80+
people in direct line management
Co-founder
and co-CEO of a consultancy

How I can contribute

01

Interim & transformation leadership

I step into complex transformations where the direction may be clear, but execution needs stronger ownership, governance and momentum. This can include interim executive roles, transformation leadership, post-merger integration, turnaround and major operating-model change.

02

Strategy execution & executive advisory

I work with CEOs and leadership teams to translate strategic ambition into priorities, decision rights, governance, operating models and practical execution. The aim is clarity and faster decisions, not more bureaucracy.

03

Executive coaching & leadership sparring

I work one-to-one with executives and senior leaders navigating growth, organizational change, new responsibilities or complex stakeholder environments. Practical coaching grounded in the real situation, drawing on executive experience and a background in organizational psychology.

Selected transformation experience

See full experience
  • IDA – Danish Society of Engineers

    End-to-end value streams across business and digital development, and the leadership conditions for AI adoption.

  • Trackunit / ZTR

    PE-backed post-merger integration across Europe and North America, with a shared governance and operating model.

  • Bluegarden

    Product and Development transformation as part of a turnaround from a DKK 300M+ loss to profitability within two years.

Selected perspectives

Reflections on leadership, strategy and technology – and one conversation from my podcast.

All perspectives

Strategy11 December 2025AI-translated

Everyday translation of strategy

This week, I had a wonderful coffee conversation with two seasoned consultants, and it did not take long before we landed right in the middle of a familiar phenomenon: strategies that never become anything. Strategies that live in beautiful presentations, but not in the reality employees face every single day.

AI Strategy9 April 2026

AI is changing the strategic layers of SaaS

One of the more important strategic questions facing SaaS leadership teams right now, is not just how AI changes the product, but how it changes the layers of value around the product and, with them, the future economics of the business.

Season 4 · Episode 40

E40: Ledelse på verdens bedste restaurant – med Søren Ledet

I denne sæsonafslutning taler jeg med Søren Ledet, medstifter, partner og restaurantchef på Geranium, der er kåret til verdens bedste restaurant og har tre Michelin-stjerner. Søren har en fortid på d’Angleterre, Noma, Krogs Fiskerestaurant og Søllerød Kro, og sammen taler vi om, hvad det vil sige at lede mennesker i en af verdens mest ambitiøse …

Do you have a need or a role we should discuss?

Send me an email or give me a call, and we will work out whether and how I can contribute. A first conversation commits neither of us.